Word Cloud of Initial Ideas

This is a Wordle of the ideas I have collected based on the Genre we have chosen which is RnB. This information is based on what I believe is stereotypical of an RnB video and what conventions we will need to include.

R&B - Audience Research

We have used Facebook to ask a number of people that enjoy R&B music what it is they like about it and the type of video's that this genre creates. This will help us to get a better understanding about what we should include in our own R&B music vidR

Primary Audience Research

Audience research presentation

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Gorillaz Digipak Analysis

Gorillaz – Plastic Beach (2010)

Plastic Beach is the new album from Gorillaz, which is basically a music project which is led by Damon Albarn from pop-rock group Blur. The album includes various collaborations with big stars such as Snoop Dogg and De La Soul, and considering the album is based on a fantasy island, it gives the consumer the idea that all the artists associated with Gorillaz live on this fantasy island and that they are trying to escape from reality

The image of the island is taken from someone who appears to be hidden in water, which means that the island may be being spied upon by someone who is willing to expose the hidden and mysterious beach.

The clouds in the sky don’t entirely look like clouds, but smoke from possibly a cannon or gun or even a fire, to show that the band are at war with the rest of the world.

Gorillaz - Journey to the Plastic Beach

http://www.youtube.com/watch?v=MypXWl_uBCU

This video gives fans of the Gorillaz to understand and adapt to the new album and understand why its been written, sort of like a concept video, which has put a reason behind everything thats happened.

Arctic Monkeys - Brianstorm, Directed by Huse Monfaradi

The video for "Brianstorm" uses approximately 418 shots overall in the video. There was cross-cuts between the performance of the band and the dancers included, which also included images of old medical experiment programs. The name of the song can also be mistaken with the word "Brainstorm" which means a sudden realization and quick thought process, which also could indicate why the music and video is so fast. However due to the group I have joined, i don't believe we will be making a video with quite as many shots as the song won't be as fast paced.

Warhol Image

For this Warhol Effect Image, I used Adobe Photoshop to get the technique correct and effect. Some of the tools i used to create this effect are Grayscale, RGB colour and layer adjustment tools to use a filter like colour on the image. Other techniques such as Soft Light are used to make the image less sharp and softens the edges of the image.