Development of Advert

We wanted to link our Digipak and Advert together, we did this by using the same colours, images and text font.
Firstly we started off with a blank canvas and filled it in with the colour black.










We then found an elegant pattern that we wanted to use within our Advert.








Once we had applied the pattern to our Advert we duplicated the layer so that we could apply the same pattern to the opposite side of the canvas.








We then found the images we wanted to use within our Advert which included the front and back cover of our digipak.








We then resized the images and applied them to our canvas.








We then used the text tool to add the title of the artist and the title of the album.








Lastly we added the rest of the text, again using the text tool. We included the date the album is going to be released, tour dates and Ushers website.

Deconstruction of Digipak

Deconstruction of digipak

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Digipak & Magazine Brainstorm

What our digipak needs:

• Artists name
• Singles title
• Bar-code
• List of actual albums songs
• Album title
• Spine of cover
• Need to find out artists tour dates for advert

Ideas:

• Front cover- close-up of male performers face
• Back cover- both performers
• Elegant writing
• Black, white & red colour scheme
• 3 panels
• Bold
• Use the letters OMG

Usher - OMG (Rough Cut)

Although I am pleased with our progress so far and believe we have some good footage, our rough cut still needs a huge amount of work. Our rough cut does not show the different shots we have filmed such as close-ups and medium shots which is something that needs to be developed; this was also picked up in our audience feedback. Also we have only added a small amount of shots from 'The Showroom' which is something that needs to be worked on in order to break the video up.

The comments we've had back include:

- drags on for too long
- no variety of shots, mostly long shots
- needs something more
- to improve use more locations
- good dancing,improvements are needed.

After acknowledging our feedback we understand that we need to add in our other footage in order to mix our video up and possibly film some more footage in different locations. Overall our feedback has helped us a great deal as we now know what improvements need to be made.

Usher- OMG (Animatic)

This is our animatic we have been working on. This shows the type of shots we are hoping to achieve mixed with the locations we are hoping to shoot at. Although our animatic shows the types of shots we are wanting to use, it does not flow as well as we'd of hoped and some images drag on for too long. This will be corrected in our final video as we are wanting our clips to be edited at a fast pase.

Usher Lyrics

Usher lyrics

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After looking at the breakdown of lyrics from our chosen track, we understand the meaning of the track and what the artist is trying to get across to the audience. The lyrics tell us that the song is about the artist noticing a female who stands out from the crowd, and he immediately falls in love with her physical features. The words oh my gosh are repeated within the song, we believe this is because the artist cant believe how attractive the female is lines such as 'honey like a super-model', 'sexy from her head to toe' and 'fell so hard for honey out of all the girls up in the club' have led us to believe this. It is important that we understand the meaning of the song when making our own music video.

Artists Permission

The image above is a screenshot of my group sending Usher an email, in order for him to accept or deny the use of his track "OMG" in our media work.

Audience profile

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Wordle

Planning our Final Video

After our rough-cut was finished we understood huge improvements had to be made in order for us to achieve the best grade possible. I decided to take our footage home and watch it on my T.V, I then picked out different shots that I thought would complement with the lyrics of our chosen track and wrote them down. This helped us prepare for each lesson as we knew exactly what shots we could use and it was easy to make changes if my group member disagreed with something.