9 Frame Analysis

We have taken nine random screen grabs from our music video, of different shot types and locations, to explain the reasons behind each frame and why they worked effectively.

The first shot shows a long-shot of the male performer about to start his dance routine with the female performer. This is a key shot as it introduces the female into the video and lets the audience know that there are two entertainers within our music video. A simple white background is used within this shot, as it brings out the shots tonal qualities and makes the subject immediately stand out. We found that the black and white theme is becoming more and more common within real media products; therefore we added elements of black and white within our own work.

The next shot shows a meat shot of the main subject, research into similar products, shows that audiences like to see a lot of the artist within a music video. Therefore we used many meat shots of the artist looking directly at the camera in order to successfully engage the subject with the viewer. We used bright artificial lighting when filming our work to create clear, flawless footage of the performers within our video.

The third shot shows a long-shot of both performers dancing within our video. Both performers display an affectionate connection within this frame as they are dancing close to one and other and looking into each others eyes. Both performers understood that it was important to display chemistry when filming to make our video look as realistic as possible.

The next shot shows four repeated long-shots of the male performer. These shots introduce our next location to the video and create a lively atmosphere through the colours of the dance floor. Each shot appears exactly on the beat of the music, which is important to us as most real media products display this convention.

The fifth shot appears directly after the previous shot to let the audience see the colourful location on a wide screen scale. This long-shot shows the male dancer carrying out a dance routine. The upbeat street dancing complements with the colours within the shot as they both create a pleasant vibe within the video.

The next shot shows a close-up of the main subject’s feet. We decided to include this footage as we wanted to exaggerate the fact our video is performance based and show a close-up of the performer’s steps.

The seventh shot shows a medium close-up of the female performer posing. This shot shows an effect we created in Final cut, which involved a huge amount of layers. A hint of red is shown within this clip to make the shot more eye-catching and to draw the audience’s attention to the female. We used bright side lighting to enhance the female’s features and draw attention to the female’s beauty. Most real music videos include stunning females within their videos, so it was important for us to capture the female performer looking her best.

The next shot shows an extreme close-up of the female performer’s eyes. We used front artificial lighting when capturing this shot as we wanted the shot to be intense, in order for the audience to be drawn into the female’s immaculate appearance. As the meaning of our chosen track is about the artist being in love with the females physical features, we wanted to portray this within our work this by shooting close-ups of different characteristics the female possesses.

Lastly this is a long-shot of the male performer positioned in our third location. This shot is different from our other footage as it is much more dark and mysterious. The performer was located onto some lit up stairs, which created a shadow effect which is often shown in real music videos.