Gorillaz: Plastic Beach is the 3rd album released by the band Gorillaz, which is considered a super group as it includes band members from other groups such as Damon Albarn from Blur. The advert chosen is promoting the album, which obviously its purpose is to inform people of its release. The advert is generally the cover of the new album with information of its release, name of the album and the name of the band.
Along with the release of the album, Gorillaz decided to release other album covers in conjunction with other countries, but also different editions, such as the “Experience Edition” and also the “iTunes Deluxe edition”. The advert and album cover is cleverly connected as the whole album is based around a fantasy world which David Albarn created, which he believed he could escape to whilst listening to certain music to avoid reality. This gives the listener comfort that when listening to this album, they escape to a different place.
The font used on the album cover and advert is a wavy, which links in with the idea of nautical theme as a beach is near the sea, and the sea is in the action shot of the album cover. At the bottom of the advert, the slogan “Explore the Plastic Beach at www.gorillaz.com “ also links in with the fact that the “Plastic Beach” is an weird place and unknown to mankind which holds mystery.
From my own knowledge, I know that on the new world tour which Gorillaz are performing on, it is all based around nautical, sailing and boats, which again obviously links in with the nautical scene of the “Plastic Beach”.
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