Thursday, 16 September 2010

Analysis of Adverts - Jay-Z: Blueprints 3

Jay-Z: Bluebrint 3 is the 11th studio album by rapper Jay-Z which was released 14th September 2009 in the UK. The advert is again an image of the album cover with details telling the audience the release dates of the album and also other crucial information such as the artists website.

The imagery used for the album cover is a pile of instruments which have been stuck together, such as trumpets, keyboards and guitars, which in some eyes could be an example of abstract modern art. It can also suggest to the audience that this artist is very versatile in the music they create. There are 3 red lines overlapping this image, which could be imagery to associate with loyalty or blood, and there are 3 because it is the 3rd blueprint album, meaning there would be previous Blueprint albums released. At the bottom of the advert, the name of the production company is given to advertise also.

The two albums I have chosen are similar through imagery as they both are very artistic and imaginary, and would not be seen in the street for example. For Blueprint 3, I wouldn’t really categorise it as a stereotypical rap album cover, which is the genre it is, for example 50 Cent’s album “Get Rich or Die Tryin’” is a picture of 50 Cent topless, which a bullet hole surrounding the lens of the camera, which shows his association with guns and gang violence.

The font used for the advert is very professional and easy to read, also it is easy to identify who the artist is and what the album is called.

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